Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, there’s been enormous amounts of data collected in an effort to measure the success of social media campaigns. But for many marketing teams, it’s becoming a challenge to sift through the wide range of metrics to understand if their social media campaigns are effective.
Link: Beyond Vanity Metrics: Measuring Social Media Success