Do Your Marketing Efforts Support Your Business Plan?

As a business owner you understand how important it is to have a business plan, but’s it’s also equally important to ensure your companies marketing efforts match the goals and forecasts in your business plan, otherwise you’ll never achieve the goals laid out in your business plan. It’s therefore imperative that when you create your marketing plan you refer to your business plan to ensure you are living up to your stated vision, mission, goals and objectives.

Link: Do Your Marketing Efforts Support Your Business Plan?
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