Marketing Research: What to Run and What to Pause During Unpredictable Times

Research is an important component of any marketing effort. And in these times of shifting consumer behavior, it’s more important than ever to keep your finger on the pulse of what your customer perceives about your category, products and competitors. We will come out of this, and when we do, the research you have maintained will have you well-positioned to address your customers and marketplace.

Link: Marketing Research: What to Run and What to Pause During Unpredictable Times
via www.ama.org