Using a CDP as a CRM Misses the Point

Customer data platforms (CDP) are both one of the most disappointing investments brands made last year … and the number one investment they want to make, according to Gartner and CommerceNext. Why? According to Gartner’s recent report, “A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform,” (registration required) half of enterprise marketers say they’ve deployed a CDP as their CRM system.

Link: Using a CDP as a CRM Misses the Point
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